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vaish-exe/README.md

Hi, I’m Vaishnavi Ramesh!

I'm currently pursuing my Master’s in Business Analytics at Arizona State University, with a background in commerce and over 2 years of experience in digital marketing. I’ve worked across diverse roles — from campaign execution and social media to performance marketing and CRM implementation.

Most recently, I worked with Tamara Leisure Experiences, a hospitality brand with resorts across South India, where I was responsible for ad optimization, campaign reporting, and implementing Salesforce Marketing Cloud to map end-to-end customer journeys. That’s where I discovered my passion for data-driven marketing and behavioral insights.

My Journey

Coding Superstar — Business Development Executive

My introduction to marketing began here. I created sales tracking reports, managed lead generation via platforms like Sulekha and UrbanPro, and even ran Facebook lead ads.
→ View Project

Kloudlearn / KloudOne — Digital Marketing Analyst → Social Media Lead

I joined as an intern working on blog SEO and HR compliance content for an LMS platform, and later took on a leadership role.
One highlight? Helping launch a D2C skincare brand (AyurvedCo) — from setting up the Shopify site, building social channels, to running the brand's first campaigns.
→ View Project

Tamara Leisure Experiences — Performance Marketing Assistant Manager

Here I dove into performance marketing — managing Meta and Google ads, building landing pages, and creating weekly/monthly/annual reports in Excel and Power BI.
I also helped implement Salesforce Marketing Cloud, transforming 10+ years of customer data into journey-based automation for email, SMS, and digital touchpoints.
→ View Project

Academic Projects at ASU

As part of my coursework at Arizona State University, I've worked on a variety of hands-on projects involving machine learning, computer vision, and time-series modeling — applying analytics to real-world problems in energy, logistics, and education.

You can explore them all here:
→ Academic Projects Folder

What Drives Me

I’m deeply curious about how data, marketing, and human behavior intersect. Whether it’s optimizing a campaign, analyzing review sentiment, or designing a customer journey — I enjoy uncovering the “why” behind every metric and turning it into actionable insight.

Let’s Connect

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  1. Lego-Project Lego-Project Public

    A Designed Experiment to Optimize LEGO Race Car Performance by analyzing key factors like wheelbase, tires, and weight distribution. Includes detailed DOE analysis, cost-effectiveness insights, and…

  2. Proposal-Process-Streamlining Proposal-Process-Streamlining Public

    Optimizing the sales proposal process using Six Sigma DMAIC methodology to reduce cycle time, defects, and inefficiencies.

  3. restaurant-closure-prediction restaurant-closure-prediction Public

    Predicting restaurant closures using Yelp review sentiment, elite user engagement, and cuisine trends. Combines NLP, logistic regression, and LSTM modeling.

  4. tamara-performance-marketing tamara-performance-marketing Public

    Managed SEO, ad campaigns, and CRM for a luxury hospitality chain — boosted SEO score by 40% and increased campaign-driven revenue by 30%.